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European Consumers Voice Both Concerns and Interests in Personalised Digital...
New Research Reveals Significant Nuances in How Europeans view The Ad-Supported Internet Brussels, 28 June 2022 — The European Interactive Digital Advertising Alliance (EDAA) published today new...
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Goodbye to Richard Wade, a point of reference for advertising self-regulation
Earlier last month, we had to say goodbye to Richard Wade, former Director General of the Advertising Association, and a great advocate for Self-Regulation in the advertising industry. Among the...
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We’re recruiting: Project Coordinator
Permanent contract, full-time Preferred starting date: ASAP What you’ll be doing EDAA – the cross-industry alliance of EU-level organisations which make up the value chain of data-driven advertising...
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EDAA Summit 2022: Key takeaways for the next decade
On 15 November 2022, the EDAA held its annual Summit, themed “From choices to voices: Transparency in action”. This was an especially meaningful theme for us. It tells of our aspirations to put the...
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Your contribution for a more diverse, equitable and inclusive industry
On 15 March 2023, the global marketing industry launched the DEI Census 2023. At EDAA we consider this a critical initiative that can be a drive for meaningful change and lead to actions that aim at...
View ArticleConsumer empowerment through meaningful transparency and simple choices
Since 2012, the core mission of EDAA has included delivering consumer-facing transparency, choice, control and education, regarding online advertising, bringing together various actors to set...
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EDAA wins prestigious European Research Awards for unravelling consumer...
‘Your Online Choices: Your Voice, Your Choice’ highlighted the necessity for the digital advertising industry to adopt a consumer-centric approach. EDAA was thrilled to be able to demonstrate its...
View ArticleTrusted and transparent ads: Voices from the industry – Interview with Paolo...
Today we have the pleasure to interview Paolo Cerroni, VP Legal at LoopMe, one of the companies that recently joined the EDAA Programme. Paolo has agreed to answer some questions regarding LoopMe’s...
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EDAA Unveils New “Advanced Advertising Transparency Programme” at the 2023...
Brussels, 15 November 2023: A major breakthrough in digital advertising transparency — EDAA delivers the online advertising industry’s solution to DSA-level transparency requirements under its new...
View ArticleEDAA launches new solution to DSA ad transparency requirements
Brussels, 17 February — Today marks an important day for the online advertising ecosystem. The Digital Services Act is now enforceable in its entirety and Online Platforms are required to comply with...
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